There are three business models that are the most prevalent for mobile solutions: BYOD (Bring Your Own Device), CYOD (Choose Your Own Device) and COPE (Corporate-Owned, Personally Enabled.) Of these, BYOD and COPE are the most popular. But which one is best for you and your business?
There’s no solution that works for all companies across the board.
You want a solution that will appeal to your employees and make them partners in your IT/business scenario.
COPE was the model for a long time; we all can identify with those company Blackberries that we carried for years. When BYOD came along, it was of course more popular with employees because it opened up a world of device choices for all. There were a few clumsy BYOD solutions at first, giving the immediate impression that BYOD wouldn’t work for enterprises. We’ve even read a couple of articles that say “BYOD is dead.”
We don’t think BYOD is dead; we think it’s getting smarter by the year. Unmanaged BYOD solutions didn’t do a whole lot for BYOD’s reputation, and there are still some misconceptions around BYOD that originated with early “cobbled-together” solutions. Yes, there is an inherent risk in incorporating work and personal email on the same device; the key is managing risk with a BYOD solution that is seamless on the front end and secure on the back end.
The disadvantages of COPE highlight the advantages of BYOD:
- Employees will feel more comfortable working with their own devices.
- Company email won’t be ignored on a personal device, thus preventing potentially serious customer service issues from arising.
- With COPE, solutions can’t be deployed until they are deployed company-wide; BYOD solutions can be deployed and updated immediately.
- Employees can upgrade their devices at their own pace.
Piecemeal solutions don’t work for employees or businesses, and businesses have enough to manage without having to focus on the issue of accelerating the adoption of BYOD among employees. A smart solution takes the effort out of that acceleration. And, BYOD and COPE don’t have to be mutually exclusive; they can coexist in the same organization to fit the various needs of employees. Some would rather carry a company-owned device. Some would rather hold onto their very old, familiar phones that wouldn’t integrate well in a corporate environment.
The best solution is the one that suits you and your employees; one that is flexible enough to grow with cutting-edge devices and robust enough to work well for those employees that don’t want to manage their own mobile choices.
What works best for your company? We’d love to hear from you in the comments below!